Writing and Formats

Post formats, voice and the responsible use of AI in writing.

LinkedIn post formats that get read: a guide for executives

Text posts, carousels, short video, polls, articles and newsletters: when each LinkedIn format works for founders and executives, with structures you can copy.

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AI and LinkedIn ghostwriting: what founders should know

How AI is used in LinkedIn ghostwriting, where it helps, where it fails, how to keep your voice and why providers should disclose their AI use.

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LinkedIn Ghostwriting LinkedIn Strategy LinkedIn Profile Founder Branding