About
A founder-led studio for leaders' LinkedIn
Honest about who does the work, careful with every word published under your name.
Why we exist
Many of India's most capable leaders are nearly invisible on LinkedIn. Not because they have nothing to say, but because writing well every week takes time they spend running companies. We close that gap.
What we believe
- Specific beats generic.
- Your voice, not ours.
- Nothing goes out without your approval.
- Be honest about how the work is done.
- No fake numbers, pods or shortcuts.
How we are set up
Sterling Byline is founder-led and supported by AI-powered assistants for research, drafting, scheduling and client communication. They always identify themselves as AI.
How your account is run
Our founder leads every account, supported by AI-powered executive assistants. They always tell you they are AI, and nothing is published without your approval.
- 01
Strategy
Led by our founder
Sets your audience, pillars and rhythm, owns your voice guide and is accountable for everything published under your name.
- 02
Research
AI-powered assistant
Studies your industry, your readers and what is being read in your field, so every draft starts from evidence.
- 03
Writing
AI-powered assistant, human-edited
Prepares drafts from your interview and ideas. Each one is edited against your voice guide before it reaches you.
- 04
Client care
AI-powered assistant
Handles onboarding, approvals, scheduling and your monthly report by email or WhatsApp.
Read our AI disclosure.
Your name, written well, every week.
Send us your LinkedIn profile and we will write three posts in your voice, free and without obligation.